Although Jon Gosselin has famously worn designer Christian Audigier's Ed Hardy line, the brand's clothing rival Affliction isn't sold on the reality-TV dad as a pitchman.

"If Jon Gosselin asked to be a spokesman, I probably wouldn't hire him," Tom Atencio, co-owner of Affliction, tells Life & Style.

Atencio admits that reality TV is the current big trend. "Jon's obviously in the public eye right now. [But] I'm more about musicians [and] professional athletes. That's what works for our brand."

He also adds, "There's always that line you have to walk, especially with somebody like Jon. There are many negative connotations about him for women, so there's that worry as well."

Jon was seen hanging out with girlfriend Hailey Glassman and designer Christian Audigier in St. Tropez, France, on July 11. Jon and Christian are reportedly working together on a collaboration.

Credits: INF