In case you’ve lived in a bubble the past few days, a handsome 16-year-old boy by the name of #AlexFromTarget (aka Alexander Christopher LaBoeuf — no relation to Shia that we know of) basically broke the hearts of a bajillion teenagers on Twitter.
Let’s try and get some things straight first since there are a bunch of conflicting reports.
When the photo of an unassuming Alex bagging items during his shift at a Target in Texas hit the web, it was reported two teenage girls with massive crushes posted the pic.
Then it was claimed Alex was in on all of this. Oh, and Target, too. Naturally, people weren’t too thrilled:
So #alexfromtarget was a marketing campaign, everybody is sheep, I hate Twitter sometimes http://t.co/OkSMbBRaCH— Devin Faraci (@devincf) November 5, 2014
So #alexfromtarget was a marketing campaign, everybody is sheep, I hate Twitter sometimes http://t.co/OkSMbBRaCH
ZOMG #alexfromtarget WAS an ad!!! Not gonna say I told you so guys but.... http://t.co/aretTP4Mtn— Carmel DeAmicis (@carmeldea) November 4, 2014
ZOMG #alexfromtarget WAS an ad!!! Not gonna say I told you so guys but.... http://t.co/aretTP4Mtn
I don't want to live in a world where the purity of #alexfromtarget was driven by some company http://t.co/R37IG2iHmj via @CNET— Adrian Carrasquillo (@Carrasquillo) November 4, 2014
I don't want to live in a world where the purity of #alexfromtarget was driven by some company http://t.co/R37IG2iHmj via @CNET
But WAIT! Then Breakr (a new marketing company that’s trying to “connect fans to their fandom”) came forward and claimed they were the masterminds behind the marketing ploy.
It turns out Alex and the person who first tweeted the photo claim they had no involvement with Breakr. All is right in the world again, teens — REJOICE.
The company’s CEO, Dil-Domine Jacobe Leonares, acknowledged it was, in fact, a marketing campaign centered around an "unknown good-looking kid and Target employee from Texas," and turning him into a viral sensation.
“Truly, we never thought it’d go this far, but it proved that with a strong fan base and rally the fangirls, you can,” Leonares told CNet.
He later told BuzzFeed that his company found the photo after UK-based Twitter user @Auscalum (Abby) posted it. He also clarified his original comments, saying Breakr was only part of the phenomenon, but insists they promoted the hashtag #AlexFromTarget.
As for Alex, homeboy’s living the life. As of today, he has nearly 600,000 Twitter followers — just days ago he had 144 — and he's the focus of several new (and hilarious) memes.
He also appeared on “The Ellen DeGeneres Show” on Tuesday and revealed how he found out he went viral. “My manager came up to me and showed me the actual picture. I thought it was fake,” he said, adding he has received marriage proposals.
Just FYI, Alex, like, totally knows he’s famous now:
Am i famous now?— DGM_Alex (@acl163) November 2, 2014
Am i famous now?
Already fake accounts of me 😂— DGM_Alex (@acl163) November 3, 2014
Already fake accounts of me 😂
Now i have to change my number...— DGM_Alex (@acl163) November 3, 2014
Now i have to change my number...
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