Blake Lively isn't giving up acting, but she is taking on a new passion project - a lifestyle company, which she says will launch within the next few months.
The actress, aka Mrs. Ryan Reynolds, told British Vogue that she's hard at work on her new brand. "The main element of it is that it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that," she said.
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The 26-year-old former Gossip Girl star added, "I have so many passions outside of acting and things that I grew up being good at."
Some of those passions have been on display before. Blake famously loves to cook and bake and has been known to show up on movie sets with baskets of sweets for her co-workers. She also loves decorating and design and became friends with lifestyle guru Martha Stewart when Martha's magazine featured pictures of Blake and Ryan's South Carolina wedding.
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Although Blake's new project doesn't even have a name yet, it's already being compared to Gwyneth Paltrow's company GOOP, which started as a newsletter and now sells original fashions alongside beauty tips and healthy recipes.
Does this mean we should expect Blake to publish cookbooks, like Gwyneth has done? Looks like we'll have to wait and see.
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