Vanessa Hudgens glows in green last year
Designer Diane Von Furstenberg has called in celebrity help from actress Emma Roberts and models Jordan Dunn and Coco Rocha for the launch of her new campaign.
Perhaps she's a fan of teen movie The Sisterhood of the Traveling Pants - as her latest project is called The Journey of a Dress.
It will include Instagram photos and updates from her models, showing an individual dress in different settings and with different styling.
All the girls included in the campaign will be given a New Jeanne Two dress to style in their own unique way.
It's all part of the year-long celebration for the 40th anniversary of her iconic wrap dress - a universally flattering style loved by everyone from Paris Hilton to Vanessa Hudgens.
Diane told UK magazine Grazia recently, "It’s very funny. Even though I owe everything to her [the wrap dress]– she paid all my bills, my children’s education, my houses – I never appreciated her and sometimes I even resented her because I thought, 'Why do people always talk about the wrap dress when I do so many other things?'
"But when I was preparing this exhibition I noticed how the dress had taken on a life of its own and I decided: it was time to honor it."