What happens when a clothing brand shares a picture of a very skinny model? A social media uproar ensues.
Earlier this week, Gap tweeted a photo of one of their models wearing a green plaid shirtdress with the caption, “Dress up your days in pastel plaid. #since1969.”
However, people ignored the plaid outfit and instead, commented on the model wearing it.
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One user commented, “This picture is terrifying,” while another replied, “We need to see REAL women in ads. I mean, after all, REAL women buy clothes.”
Check out more comments below:
@Gap looks like she needs a hamburger and some sunlight.— Rachel Small (@upendi5) August 4, 2014
@Gap looks like she needs a hamburger and some sunlight.
Seriously, @Gap? In what world do people look like this? Perhaps you could select models who represent regular gals & not a skeletorghost.
We sell unhappiness by the pound. “@Gap: Dress up your days in pastel plaid. #since1969 http://t.co/scmbQLxwwq pic.twitter.com/TA2Pe6KTy3”
@Gap @AndreaKcc Doesn't the Gap feed it's models? Seriously she looks ill. Please use healthy looking women in your ads next time.
In response to the backlash, the company issued a statement to media outlets:
"Our intentions have always been to celebrate diversity in our marketing and champion people for who they are. Upon reflection, we understand the sensitivity surround this photograph. Customer feedback is important to us and we think this is a valuable conversation to learn from."
Do you think Gap should’ve received that much backlash? Tell us in the comments!
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