Does Jessica Alba's The Honest Company have an issue with honesty?
According to a class action lawsuit filed by a customer of the baby products brand, items being touted for their natural nontoxic ingredients actually contain unnatural substances.
Filer John D. Rubin also claims that the brand's sunscreen is ineffective, and based on social media, he's not the only one who feels that way.
Don't buy @Honest sunscreen unless u want to look like this. Second time I've tried this stuff and got fried pic.twitter.com/pEhO5GYIkQ— Lindsy (@LindsyMarshall) July 26, 2015
Don't buy @Honest sunscreen unless u want to look like this. Second time I've tried this stuff and got fried pic.twitter.com/pEhO5GYIkQ
Jessica, 34, and co-founder Christopher Gavigan did address concerns over the sunscreen last month, announcing that it had been reformulated to improve the duration of its water resistance.
"We’ve gone through extensive third-party testing in accordance with government regulations and our sunscreen lotion passed all SPF 30 testing requirements," a statement on the company's website reads.
Honest co-founders Jessica and Christopher. (Photo Credit: Getty Images)
Founded in 2012, the brand launched with just 17 products and has since expanded to over 120. Jess has stated that she plans to sell beauty and skincare items alongside their baby products in the future.
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