Justin Bieber has gone blonde ... PLATINUM blonde, that is!
The 21-year-old debuted the new 'do while performing a few of his greatest hits on the Today Show, revealing that the hair dying process took about two-and-a-half hours.
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As for his now infamous VMAs performance, after which he shed a few tears, the Biebs explained, "It just feels so great to just feel the acceptance. It's not like that's where I get my validation, but it just shows that they're for me and not against me."
Scroll down to see more stars who've experimented with their tresses!