Clothing retailer Lane Bryant went all out for their exclusive lingerie collection, Cacique, by taking a jab at one of their competitors: Victoria's Secret.
In the first ad for the collection, titled #ImNoAngel, famous plus-size models such as Candice Huffine and Ashley Graham reveal their definitions of sexy. In case you didn't know, VS models are referred to as "Angels."
Lane Bryant models (top) and Victoria's Secret Angels. (Photo Credit: Lane Bryant, Getty Images)
"How boring would it be if we were all the same?" one asks, while another says, "I'm all kinds of sexy."
The women featured in the campaign also took to social media to help spread the word, sharing their thoughts on confidence and sexiness.
Model Candice Huffine. (Photo Credit: Lane Bryant)
"I redefine sexy by being bold and by refusing to be anyone but me!!!! You only get one life ladies, live it and love it!" Huffine wrote, while Graham said, "I redefine sexy by stating that Beauty Is Beyond Size!!"
'DWTS' alum Amber Riley posted her own #ImNoAngel video. (Photo Credit: Instagram)
Even celebrities like 'Glee' star Amber Riley have shown their support for the movement. "It's how I feel and it's who I am," she said in a video. "I am all woman. A symbol of confidence who writes her own rules, unique and complete. I break the mold. I'm no angel. I'm all kinds of sexy!"
Watch the Lane Bryant ad below:
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