There's no better way to raise awareness for something than putting it right in a person's face!
And the creative geniuses over at Nestlé FITNESS have done just that with a bra cam.
To honor breast cancer awareness month (and breast cancer awareness in general), the brand gave one woman a bra fitted with a hidden camera. During a normal day out, she exposed the garment to see how many people looked down at her breasts. The camera marked each time someone took a peek. But her mission isn't probably what you think. The goal is to remind women to get their own breasts checked to prevent cancer.
What they've done is simply the breast. Ladies, remember to #CheckYourSelfie. Check it out below:
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