Oh, the humanity!
Say goodbye to the push-up shaping one-pieces and neon colored bikinis — Victoria's Secret is reportedly getting out of the swimsuit business after this year. According to Buzzfeed News, sources say the lingerie giant is eliminating certain merchandise categories, and unfortunately, swim is one of them.
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The decision to cut the category comes after VS reported lower sales for swimwear last August, blaming it on overly complex designs. In lieu of bathing suits, the company is shifting its focus to their activewear line.
(Photo Credit: Getty Images)
“[Swim] had trended down over the last several years and management believes store space will be better used for VS Sport,” Citi analysts said in a note to clients last month.
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Fans of the body-conscious swim line took to Twitter to share their disbelief:
if it's true that Victoria's Secret won't be selling bathing suits after this year anymore I will cry— Mattie Zwerin (@mattiezwerin23) April 22, 2016
if it's true that Victoria's Secret won't be selling bathing suits after this year anymore I will cry
WOW OK VICTORIA'S SECRET WONT SELL SWIMSUITS ANYMORE SO BASICALLY LIFE IS OVER— warasorley (@warasorley) April 22, 2016
WOW OK VICTORIA'S SECRET WONT SELL SWIMSUITS ANYMORE SO BASICALLY LIFE IS OVER
You will be missed VS swim! Check out the gallery below for swimsuits to stock up on before they sell out.