It's been less than a year since Vine was shut down, and it's already getting ready for a comeback! Original creator Dom Hofmann, who sold the six-second video app to Twitter for a reported $30 million in 2012, took to Twitter on Dec. 6 to tell fans that a new version of the dead app that gave us social media stars like Brittany Furlan and Logan and Jake Paul is on the way!
"V2" he wrote simply, along with a new logo in the same style as the original app's. Fans, who have been reviving old Vine videos lately on other social media platforms, rejoiced! Interestingly, some of the people who found fame on Vine had less than thrilled reactions. King Bach, who was once the number one creator, tweeted "Vine 2? What?? But I was having so much fun in retirement 😫😭." Nash Grier called it "either a blessing or a curse." Of course, others seemed happy.
Check out the tweets:
This is either a blessing or a curse https://t.co/AzblAcS7CW— Nash Grier (@Nashgrier) December 6, 2017
Magcon is about to takeover Vine 2— Carter Reynolds (@carterreynolds) December 6, 2017
Vine 2? What?? But I was having so much fun in retirement 😫😭— King Bach (@KingBach) December 6, 2017
just waiting for vine 2 to come out... I'm excited I miss it 😂— Blake Gray (@BlakeGray) December 6, 2017
Am i dreaming or is vine 2 actually a thing 🤯— Zach Clayton (@bruhitszach) December 6, 2017
What is V2?
So far, not much is known about the app. on Nov. 30, Dom tweeted "I'm going to work on a follow-up to Vine. I've been feeling it myself for some time and have seen a lot of tweets, dms, etc. I'm funding it myself as an outside project, so it doesn't interfere with the (quite exciting) work we're doing at the company, which is my first priority." We can't wait for it to launch!
Why did Vine shut down in the first place?
Unfortunately, it sounds like Twitter couldn't find a way to use the successful app to recoup its cost. Basically, they couldn't monetize it. Seemingly overnight, many of their biggest content creators left the platform because there was no way to make money on it unlike YouTube, and with it, they took many users. Perhaps Dom will have a new solution to this problem so the same thing doesn't happen again.