Jay Z won’t be munching on any meats or dairy products during his 44th birthday dinner tonight.
The musician revealed on his website yesterday that he and his wife, Beyoncé, are going vegan for 22 days because “it just feels right!”
“On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!!” he wrote. “This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ every day. It was surprisingly easier on me than I thought…”
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For those who are unaware, a vegan lifestyle means cutting out any and all foods from animals. Bey’s known for giving extreme diets a go. She dropped 20 pounds for her role in Dreamgirls in 2006 and lost 60 pounds of baby weight through a protein-rich diet in 2012.
So why now, and why for 22 days? Oh, Jay and Bey and their numbers…
“There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!” he explained.
It’s also the number that Jay’s trainer, Marco Borges, says on his website is the number of days it takes to “make or break a habit.”
The Magna Carta Holy Grail rapper shared that he’ll post his progress, and also asked any professional vegans to let he and Bey know about any good vegan food spots.
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“I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…," said Jay, who welcomed daughter Blue Ivy with Bey in January 2012. "P.S. B is also joining me."
Looks like we won’t be seeing any pictures posted to Bey’s tumblr of the couple indulging on pizzas, burgers or beer anytime soon!
What do you think of the couple’s new diet? Sound off in comments – and on Facebook and Twitter!
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