While airbrushed photos and super tiny waists are still a part of today's culture, there are plenty of celebs who are challenging those beauty standards.
Stars like Lena Dunham and Ashley Graham are working hard to let girls know that there's more to life than being a size zero, and that it's perfectly fine to be happy in the skin you're in.
Click through the gallery to see six influential women who aren't afraid to show off their curves.
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Lena Dunham
The 29-year-old has no problem flaunting her body – whether it's on Instagram or her TV show Girls.
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Elly Mayday
This plus-size model isn't afraid to show off the scars she got during her treatment for ovarian cancer. She's proud of her body!
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Barbie Ferreira
The curvy model has posed for "aerie Real" ads – which are all unretouched pics.
"For so long I’ve been dieting and hating my hips and I’d do that in first grade. I was so insecure and I had no one to look up to who could make me feel like all my dreams are valid," she said. "I know so many gorgeous women who even inspired me to model to break this boundary, and it makes me feel like girls out there can dream about something without having to think about the things that they can’t change.
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Iskra Lawrence
The curvy model is a huge advocate for unretouched photos and is a model for "aerie Real" ads.
"I wanted to be part of this campaign so much because I was told that I wasn't good enough and I could never make it," she has said. "And then Aerie told me that I was beautiful because I was me."
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Tess Holliday
The 30-year-old is the world's first size-22 supermodel! As her hashtags on Instagram exclaim, "F— your beauty standards."
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Ashley Graham
The 28-year-old doesn't let the industry's beauty standards hold her down at all and it's paying off! She became the second curvy mode to ever grace the cover of the Sports Illustrated Swimsuit Issue.