The quasi-famous folks competing in Celebrity Big Brother all came to the show hoping to score the grand prize, but apparently, former NBA star Metta World Peace is also taking the opportunity to hawk his merchandise. If so, it's working: People really wanna know where to get that panda hat.

The answer is easy: The hat comes from The Panda's Friend, Metta's "modern lifestyle brand." This might be old news to you, of course, if you remembered that the athlete born Ron Artest Jr. changed his name from Metta World Peace to The Panda's Friend when he started playing b-ball for the Sichuan Blue Whales in 2014. (The team was paying him $1.4 million for a year-long contract, so it's understandable that he was compelled to rep the local wildlife.)

You can get the hat in various colors and in various forms forms — snapback, beanie, and knit cap — for prices ranging from $22 to $29. The Panda's Friends also sells hoodies, T-shirts, tank tops, and leggings. The online store says the clothing "is simple, fashionable wear made with good vibes and positive intentions, and is manufactured and created with the intent to make someone feel not only comfortable but also strong, confident and happy."

View this post on Instagram

We got some cool new hoodies coming @thepandasfriend

A post shared by Metta World Peace (@mettaworldpeace37) on

Some of the products go for as much as $90, but hey, maybe you're as into pandas as Metta is. The 38-year-old's fixation on those bamboo-munchers might be explained by the text on The Panda's Friend website. "Pandas signify friendship, peace, balance, and abundance," the text reads. "They have been described as being warriors, possessing the strength of a tiger but with a calm demeanor. The panda is often compared to the yin and yang because of its black and white spots; yin and yang are often thought of as complementary forces that interact to form a dynamic system in which the whole is greater than the assembled parts." (That text goes on, and it only gets more "new age" from there.)

Metta has done plenty of charity work in the past, but there's no indication The Panda's Friend proceeds benefit pandas, conservation, or any other charitable cause. But we already knew the Celebrity Big Brother players aren't there for charity!