Two weeks ago, it was the hashtag #ThePowerOfMakeup that had everyone coating only half their face in product. This month, it looks like social media users are going crazy over the #DontJudgeChallenge.
The latest trend on Instagram and Twitter is encouraging youngsters to transform themselves from "ugly" to "beautiful" in an effort to remind others not to judge someone by their looks.
But for as many fans as the hashtag has racked up, there are just as many users unhappy with the message it's promoting.
For instance, some people are annoyed that certain beauty features, such as a uni-brow, missing teeth and acne, are automatically deemed "ugly."
While others are content to just embrace their natural imperfections.
And of course, there are those who can't help but make fun of the whole thing!
What do you think of this latest fad? Tell us in the comments section below!