There's a Perfectly Good Reason Why Taylor Swift's 'Reputation' Isn't on Apple Music


There will be no further explanation. There will just be reputation. Those are Taylor Swift's words, but some fans still need a little explanation as to why her latest album — Reputation — isn't on Apple Music... or any other streaming service. Keep scrolling to learn everything you need to know about Taylor's sixth studio album!

Why is Reputation not on Apple Music?

Taylor's relationship with streaming services is almost as tumultuous as her relationships with her ex-boyfriends. Sometimes they're on. Sometimes they're off. Sometimes they're exclusive. Sometimes they're "testing the waters." Right now, Reputation is available to buy on iTunes, at Target (deluxe editions!), Walmart, and even Amazon. All of her singles including "Call It What You Want" are currently available to stream on Spotify.

According to Bloomberg, Reputation will be available on streaming services like Apple Music and Spotify after its first week. So, why is the 27-year-old pop-star keeping her music from streaming services that have become the norm for most of the industry? Because like she's explained before, music is art and art is valuable. Plus, the business model has worked so well for her in the past.

"Swift’s album is expected to score one of the biggest chart debuts of the year,"Bloomberg writer Lucas Shaw explained. "Her previous record, 1989 was her biggest seller, finishing in the top three in global sales in both 2014 and 2015. That album was available on Apple Music starting in 2015, but was kept off Spotify until June of this year."

What is the best song on Reputation?

The album was set to drop at midnight on Nov. 10, but Taylor surprised fans by making it available around 11:30 p.m. EST. It hasn't even been out for 24 hours and there's already talk about which songs stand above the rest. According to Billboard, the honor goes to the slow jam "Dress" which is arguably the sexiest song she's ever written. The lyrics practically drip from her mouth as she sings, "I don’t want you like a best friend / Only bought this dress so you could take it off, take it off / Carve your name into my bed post."

Music video director Joseph Kahn (who works with Taylor often) tweeted, "So many incredible songs on REPUTATION. Can’t single out a favorite, but track 4 is Swiftian genius." Track 4 is "Don't Blame Me" which is also sexy as hell. "Don't blame me, your love made me crazy / If it doesn't, you ain't doin' it right / Lord, save me, my drug is my baby/ I'd be usin' for the rest of my life."

How are the reviews for Reputation?

As of right now, Metacritic has Reputation at a 75 from critic reviews and 8.0 from user scores. The reviews for the album have been favorable — Taylor even posted quotes from a variety of outelts to her Instagram writing, "Thank you ❤️ ." Perhaps one of the most spot-on comments it has received so far is from the Los Angeles Times: "I’ll venture to call it her most focused, most cohesive album yet."

Reputation is honest. It's angry. It's sensual. It's real. It sounds so much like Taylor even when it sounds nothing like the Taylor we thought we knew. And maybe that is her biggest feat yet.

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