“I’m so excited to let you guys know that @KylieCosmetics will be coming to all @ultabeauty stores around the country this holiday! More to come…” she teased on Twitter. Until now, fans could only buy her infamous lip kits and ever-expanding list of amazing products on her online store and at select events like pop-ups and Beautycon.
— Kylie Jenner (@KylieJenner) August 30, 2018
Of course, being able to see Kylie’s products in Ulta means that curious or skeptical shoppers can try them out before dropping $30 on a lip kit color that may not work for them. Naturally, people are excited. “I slipped on the wood floors as I ran to my mom to tell her that Kylie Cosmetics was coming to Ulta. I’m excited,” said one fan in the comments. Another agreed, writing, “AN ACTUAL DREAM COME TRUE OH MY GOSH.”
Kylie is now joining the family of influencers that sell their products out of Ulta, like Jaclyn Hill’s Morphe palettes, Kandee Johnson’s collab with Too Faced, Kathleen Lights’ line with ColourPop, and more.
Many fans were surprised that Kylie chose Ulta over Sephora. “So Kylie Cosmetics is coming to Ulta and not Sephora…. I’m shook,” said one fan, while another said, “Kylie Jenner just cancelled Sephora.” Many fans consider Sephora higher-end and expected Kylie to go there, but the move actually makes sense.
Kylie’s products are made by Spatz Laboratories, which also makes ColourPop’s products. Perhaps ColourPop founders Laura and John Nelson recommended the beauty chain to the mogul. Plus, the chain has been gaining the favor of more and more influencers lately, as Sephora seems to be committed to more traditional brands. Either way, we can’t wait to get shopping this holiday season!