OK, Mrs. Bieber, we see you! Hailey Baldwin is really loving her new last name. After Hailey and Justin Bieber secretly tied the knot in September, the couple has not been shy about giving each other a lot of love in public.

On Nov. 15, Hailey attended the grand opening celebration of the new Levi’s store in Times Square in New York City. While she was there, she was sure to get her denim jacket specially embroidered. The first picture teased on Levi’s Instagram story showed the letter “B” getting sewn on. At this point, it could have been Hailey’s maiden name. The photos later revealed that Hailey did indeed sport “BIEBER” across the back of her jacket in large, red letters. The model already trademarked “Hailey Bieber,” but she’s really driving the point home.

Hailey Baldwin wears Bieber jacket at Levis event
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Hailey looked super cute in the oversized denim jacket adorned with a fuzzy, brown fur collar. It was the perfect way to show her newlywed glow on a chilly NYC night. The model is obviously very proud to claim her new Bieber status.

Hailey denied she and Justin made things official in a now-deleted tweet back in September. She said, “I understand where the speculation is coming from, but I’m not married yet!” However, in early October, host/producer Nona Melkonian chatted with the couple over lunch and confirmed they did indeed get married.

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A source also dished to Entertainment Tonight that the pair couldn’t wait to walk down the aisle. “The couple kept their marriage a secret from a lot of people. Justin and Hailey wanted to be married, and didn’t want to wait,” the source said. “They still plan to have a more formal wedding, but for them this intimate ceremony was exactly what they wanted.”

Although reports have surfaced that there’s trouble in paradise and the two are already seeking marriage counseling, Hailey definitely seems happy to be a Bieber. At least when it comes to her outerwear.

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