Huggies® Partners With Kristen Noel Crawley to Raise Awareness and Funds for Parents Struggling to Afford Diapers
Sponsored content with Huggies®
When it comes to wardrobe essentials for babies, diapers are top of the list. But for 1 in 3 U.S. families struggling to afford diapers for their babies, some have had to turn to another wardrobe staple – the T-shirt – as a last resort.
That’s why Huggies®, a founding sponsor of the National Diaper Bank Network, has collaborated with fashion designer and mom Kristen Noel Crawley of KNC Beauty to #TakeBackTheTshirt with a limited-edition collection of statement T-shirts to raise awareness that many families struggle with access to diapers.
While T-shirts make for lousy diapers, they are great for making bold statements. Which is why Huggies® and Kristen Noel Crawley’s line of T-shirts will be released ahead of National Diaper Awareness Week, which runs from September 24th to October 2nd. For every T-shirt purchased, Huggies® will donate 100% of the T-shirt sale to the National Diaper Bank Network for babies in need.
Fans can help Huggies® #TakeBackTheTshirt by purchasing a shirt on takebackthetshirt.com. Huggies® has donated more than 200 million diapers to NDBN to help support the Network of more than 225 diaper banks throughout the country since 2011.
