Formula One world champion Lewis Hamilton is under fire for humiliating his young nephew online after disproving of his Christmas attire. In the video — which has since been deleted from social media — Lewis makes fun of the grade-school child, who wore a purple and pink outfit and held a pink wand with a heart on it.

"I'm so sad right now. Look at my nephew," he told his nearly six million Instagram followers, before pointing the camera at him. "Why are you wearing a princess dress? Is this what you got for Christmas?" he asked, as the boy nodded. Lewis continued, "Why did you ask for a princess dress for Christmas?" The young boy replied, "Because it’s pretty!" Lewis concluded, "Boys don't wear princess dresses!"

lewis hamilton

Lewis celebrates after winning his fourth F1 World Drivers Championship on Oct. 29, 2017 in Mexico City.

Although the video can no longer be viewed, that hasn't stopped people from trolling his Instagram. "Homophobic pig! Picking on little kids," one person commented. Another added, "Anybody that's saying 'Lewis, I stand with you' is just as guilty as pushing gender norms on children and normalizing toxic masculinity even more than it is already." Someone on Twitter chimed in, "I hope @LewisHamilton properly thinks and apologises to his nephew for that video. Thinks about why it is so horrible and considers donating to a charity which supports LGBT youth. That video is a video so many of us have experienced. Gross. It sticks with you."

The 32-year-old was abroad celebrating Christmas with his family when he posted the video, but unfortunately, this isn't the first time the Mercedes driver received backlash for something on social media. Last year, showed a lack of respect for the sport and the Japanese Grand Prix after spending the majority of the pre-race press conference on Snapchat, making himself and other drivers into various animals. "This s–t is killing me," he wrote.

https://twitter.com/LewisHamilton/status/945718744680206336

Since the incident, Lewis has issued an apology. The race car driver tweeted his "deepest apologies," saying he loved that his nephew "feels free to express himself." He concluded, "I have always been in support of anyone living their life exactly how they wish and I hope I can be forgiven for this lapse in judgment." Maybe it's time for a social media detox, huh Lew?