No pet parent wants to face the unthinkable prospect of losing a pet, but it’s a serious problem impacting 1 in 3 pet parents. To help keep more pets in their loving homes, the IAMS™ brand is introducing the NOSEiD app. The new app uses first-of-its-kind nose-scanning smartphone technology to help identify lost dogs using their nose print, which is unique to each dog, much like a human fingerprint. Just in time for National Pet ID Week (April 17-23), the NOSEiD app is now live in beta in the Nashville area.


Visit to learn more and to sign up to find out when it’s coming to your city. If you’re in the Nashville area, download now!