Behati Prinsloo is keeping busy during her pregnancy!

The South African beauty just announced on her Instagram that she's the face of Juicy Couture's newest perfume, I [heart emoji] JUICY COUTURE.

RELATED: Adam Levine Compares Bellies With Pregnant Wife Behati Prinsloo on Instagram!

Described as a fragrance for the girl who lives, laughs and loves out loud, it seems fitting that the 27-year-old, who's expecting a baby girl with hubby Adam Levine, was chosen to embody the scent.

The perfume is now available to purchase.

For more cute photos of Behati showing off her baby bump, check out the gallery below!