You would think artists like Jennifer Lopez and Shakira get paid a lot for all their gigs, and while that’s true in most cases, it’s not the case for their Super Bowl halftime performance on Sunday, February 2. It turns out, the singers won’t receive a penny for being the main source of entertainment that night. However, they will get compensated in a major way.
Whether you end up watching the Super Bowl or not, you’ve most likely been aware that Jen, 50, and Shakira, 42, are the performers at the big event, which means they’re getting a ton of exposure. Thanks to that exposure, you can expect everything from their streaming and tour sales to skyrocket.
“They are willing to perform for free and even subsidize the production costs through their record label or concert promoters because of this incredible exposure,” said President of consulting firm Sportscorp, Marc Ganis, according to Forbes. “Even the biggest names need to continually promote themselves. The Super Bowl halftime show is the single biggest promotional vehicle for a music star on the planet.” Publicity really does pay off. Justin Timberlake, who performed at the 2018 Super Bowl, saw an increase of 214% in Spotify streams within an hour after he took the stage.
Jennifer and Shakira have been doing a combination of prep and press leading up to Super Bowl Sunday. The ladies have been spending plenty of time together based on their latest Instagram posts. While February 2 will be a day to remember for the both of them, it will be extra special for Shakira, who’s turning 43 on the same day. “Loving @jlo’s purse with my birth date on it!!” Shakira captioned a selfie with Jennifer.
While we’re not sure what exactly to expect from Shakira and Jen’s performance, it will be “heartfelt,” according to them. The Latin beauties will honor Kobe Bryant, who passed away from a helicopter crash on Sunday, January 26. “We’ll all be remembering Kobe on Sunday and celebrating life and diversity in this country,” Shakira said during a press conference on Thursday, January 30. “I’m sure he’d be very proud to see the message we are trying to convey on stage that day.” Well said!