DWYANE WADE'S MISSION BRAND: INSIDE THE NBA ALUM'S FITNESS GEAR BUSINESS

Dwyane Wade is busier than ever, but the ex-NBA Champion still makes it a priority to stay in tip-top shape. Wade knows the value of not only looking cool but staying cool and not letting heat get in the way of his grueling fitness regimen — it’s what motivated him to become co-founder of MISSION, the leader in cooling and heat-relief innovations. The high-tech line offers an array of workout accessories that include hats, gaiters, towels and apparel.

Wade believes that for any workout, “staying cool can make all the difference,” so he makes sure to have MISSION gear on hand whenever he plans to break a sweat.

“For my first capsule collection with the brand, I wanted to blend Mission’s high-performance tech with my personal ” —Dwyane Wade

Work out like Wade and do more with Mission.

WEIGHT IT OUT

No disrespect to cardio, but incorporating weights into your workout regimen is key to weight loss and muscle gains. Dumbbells, which are perfect for at-home workouts, are the most accessible free weights, so most people try these first.

THE PERFECT MEDICINE

Looking to carve your core? We’ve got the perfect workout buddy: a medicine ball. This simple piece of equipment makes basic moves more advanced, which helps if you need to increase the difficulty of your exercises. The ball is perfect for doing basic crunches, reverse crunches and Russian twists.

HIT THE GREENS

Wade’s recently picked up golf in his post-NBA life. Golf is known for being a super-competitive mental game, but one that’s also accessible for all fitness levels. Not sure if it’s for you? You can easily rent clubs, hit the driving range and give it a swing!

COOL MORE. DO MORE. WITH MISSION.

MISSION’s patented cooling technology enhances the natural process of evaporation so you can cool off instantly. The magic is in the chemical-free cooling — not temporary cooling gels or additives. It keeps you cool for hours and doesn’t wash out.