Let’s be real for a sec: JoJo Fletcher was the best-dressed Bachelorette of all time. Don’t @ us, it’s honestly just a fact at this point. Not only did the 27-year-old find love at the end of her season, but she also gained 2.2 million Instagram followers and a devoted fan base obsessed with literally everything she wears. If you bought a Mochi Swim bikini or subscribed to FabFitFun just because she promotes it, then you’re about to drop some serious cash on JoJo’s new clothing line, Fletch.
“Everything I love about fashion, I put into Fletch,” the style icon exclusively told Life & Style. “I’m so passionate about it, and I hope it’s a line that people love and that every piece they put on makes them feel even more beautiful and strong and powerful than they already are.”
Fletch, which officially launches its summer collection on Tuesday, June 13, has been “a long time in the making” for JoJo. “Doing a clothing line is something that I feel like I’ve always wanted to do,” she explained. “When I was in high school I even thought about doing it, and even before I got into real estate I dabbled into the idea of opening up my own boutique, but the idea never came to fruition.” But over the last two years, the former Bachelorette has taken risks, played around with her personal style, and worked hard to make her dream become a reality.
“I put my head down and I was like, ‘I’m gonna do this,’” she shared. “And I think for the longest time, the one thing stopping me was just being so nervous or scared that I couldn’t do it, but I wasn’t gonna let that fear stop me from pursuing something I’m passionate about, so I just did it! The only thing you can do is go for it and see what happens.”
A lot of the inspiration for the looks actually came from JoJo's own personal style. "I wear things based on whatever mood I’m in,” JoJo said. “Some days I want to feel cute and flirty, other days I want to feel strong and badass and powerful, and other days I just want to lounge around my house and Netflix and chill. So I really wanted to incorporate something for everybody and also for every mood that you would be in day to day.”
But which item in the collection is her absolute favorite? It was hard for JoJo to pick, but we made her choose one anyway! "I think one that everyone all around will love is the desert mini dress, it's that vintage, navy floral one that I posted for the very first photo on Fletch’s Instagram," she explained. "It’s a crowd pleaser, it fits amazing, the quality is great, it forms to your body no matter what size you are, and it's very flattering, so I think that one will be a hit."
Ultimately, JoJo wants Fletch to be a lifestyle brand. “I want it to be a community, a place where people can go and find something for every occasion,” she said. “So in this first collection, you’ll see everything from t-shirts and cut-off shorts to sweatshirts to amazing structured jumpsuits to flirty, floral dresses. There's definitely a very large variety, and I hope to continue that for next season.”
Yes, Bachelor Nation, there will be a next season! JoJo confirmed this is just the beginning. “To even do a line like this, you have to start so far ahead, so we’re already doing samples for our fall and winter line,” JoJo teased. “So it’s to come!”
With sizes ranging from XS to XXL and looks for every occasion, Fletch will become your newest obsession. Be sure to check out JoJo’s official clothing line at shopfletch.com and get shopping!
In the meantime, check out JoJo Fletcher's best outfits from The Bachelorette for some fashion inspo below!