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Here’s Everything We Know About Sydney Sweeney’s New Lingerie Brand SYRN — Sizes, Prices and More!
Sydney Sweeney is officially entering the fashion space — and she’s starting where she says the industry has long fallen short. The Housemaid star is launching a lingerie brand called SYRN (pronounced like “siren”), a line designed to fix the everyday frustrations women experience with bras.
After years of squeezing into uncomfortable wardrobe staples on and off set, Sydney decided it was time to take matters into her own hands. “I was in the 6th grade with DDs. I hated the bra I had to wear,” she shared in a press release. “When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of SYRN.”
That philosophy is baked into the brand’s foundation. SYRN launches with 44 sizes, ranging from 30B to 42DDD, with most styles priced under $100.
Rather than boxing women into a single aesthetic, SYRN is built around four core personas: Comfy, Playful, Romantic and Seductress. Each collection reflects a different mood or side of femininity, something Sydney says feels true to real life.
“I wanted to create a place where women can move between all the different versions of who we are,” she explained. “I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs. I’m not one thing, no woman is.”
The brand officially kicks off with its Seductress drop, launching Wednesday, January 28 at 9 a.m. PST. Fans eager to shop early can sign up for access an hour ahead of the launch.
For Sydney, the goal goes far beyond aesthetics. “I wanted to create a world and a feeling,” she told ELLE. “I wanted to build a lingerie brand that feels like it understands women instead of talking at them. Syrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day.”
One thing she was extremely intentional about was creating pieces that actually work in real life. “As the sole founder, my vision was to create something that lives in real life and doesn’t hold anyone back,” she added.
The Seductress collection sets the tone. “Seductress felt like the right opening chapter,” Sydney explained. “It’s bold, confident, and unapologetic. It’s about owning your power and your desire on your own terms. Starting there set the tone for Syrn as a brand that celebrates femininity in all its forms.”
But SYRN isn’t stopping at sultry silhouettes. In the months ahead, the brand will roll out Comfy, Playful and Romantic collections. Playful will feature loungewear-meets-lingerie staples like boxers and track shorts, while Romantic leans into sheer teddies, coordinating sets, and garter belts.
Comfort remains central throughout every design. “Boobs and bodies are like fingerprints; everyone’s are different, and I wanted to design for that,” Sydney said.
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