Step aside Gwyneth Paltrow. There’s a new lifestyle queen in town! Life & Style has exclusively learned that Beyoncé is working on her own lifestyle website to compete with pal Gwyn’s.

“Beyoncé wants to turn motherhood, home furnishing, fashion, and her unique swagger into an online brand,” an insider reveals. But while a lot of topics may overlap with GOOP, Gwyneth’s site, Bey’s “vision is completely different from Gwyneth’s.”

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The mother-of-three knows what her fans are looking for. “Bey wants her site to offer more affordable products aimed at a more hip and urban clientele,” the insider shares. “She’s very business-savvy. She wants consumers to choose her website over GOOP.”

Honestly, we don’t know where the 35-year-old finds the time. As Life & Style previously reported, the singer has been working hard to lose her baby weight after welcoming twins Rumi and Sir in June. “Most new moms of twins struggle to even function at this stage, but Beyoncé is thriving,” a source told Hollywood Life.

“I mean, obviously it helps that she and JAY-Z have nannies and a bunch of staff, but she’s still really hands on and she’s breastfeeding, which means she’s hardly getting a break rest wise — but then, Beyoncé has always functioned best on less sleep than most of us mere mortals!”

A source told OK! magazine that each child has three nannies. “The twins don’t sleep at the same time, so she decided she needed three per child, working in eight hour shifts.” And an insider told Life & Style last month, “The twins’ luxe lives are easily in the $10 million range. Bey and JAY can afford to pamper them like a prince and princess. JAY fell in love with $2.5 million bejeweled pacifiers by Suommo and a 3-carat diamond pacifier set in 18K white gold for $17,000.”

For more on Bey’s upcoming projects, pick up the latest issue of Life & Style, on newsstands now. And scroll down for adorable photos of Bey with her oldest child, five-year-old daughter Blue Ivy!