Ya'll, I'm lucky if my Instagram pic gets 100 likes, meanwhile Kylie Jenner's are earning her millions of dollars! If you've ever seen the social media maven posing her in Fashion Nova 'fit and wondered how much she got paid to post the cute picture, we've got answers!
In 2018, Kylie became the first member of her family “to grow her ad equivalent value to over $1,000,000 per post across her social media portfolio,” according to a report from D'Marie Analytics published by People. That doesn't necessary mean she's making $1 million per social media post, but it does mean that just one tweet, story, or Instagram posted by Kylie is worth $1 million in traditional ad spending. That's because Kylie's 109 million Instagram followers are not only going to see the ad, but since they're super engaged, they'll also take her suggestion very seriously.
So far, no one has revealed exactly what she charges per post, but din 2016 Forbes estimated that nearly 20% of Kylie's income was from social media ads alone, and considering the fact that she made $18 million that year, that's a heck of a lot of money per post.
However, we're willing to bet that percentage will be dramatically less this year. In the first six months of 2018, Kylie has only posted three Instagram pics to promote another company's items. Two of these were hyping up fast fashion brand Fashion Nova (one of which was a black body suit she wore to Coachella, and the other was a cute cream dress. Since these weren't marked #ad, it's possible that Kylie posted them for free and is just a fan of the clothes, but if that's the case then she saves Fashion Nova about $2 million. The one thing she has specifically labelled an ad was posted on March 19, and featured a waist trainer. "My girl @premadonna87hooked me up with the @waistgangsocietysnap back package. #ad. Waistgang has the BEST quality snap back products. Make sure you get your package and follow @waistgangsociety to join & keep up the journey together," she wrote, also including a discount code which also usually earns influencers a sort of commission when used by fans.
Kylie used to post a lot more ads, from haircare vitamins to smoothies and detox teas. Now, she seems to have decided that she would rather use the valuable real estate to promote her own brand, Kylie Cosmetics. Kylie poses wearing the products almost daily, and posts actual advertisements weekly. And hey, if our face was our business, we would do the same!