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Chloë Grace Moretz Condemns New Movie’s Body-Shaming Ads After Severe Backlash
Actress Chloë Grace Moretz is setting the record straight!
The 20-year-old celeb recently addressed controversy surrounding her upcoming movie, Red Shoes & the 7 Dwarfs. The animated film is a reimagining of the Disney fairytale Snow White, and Chloë voices the young princess. But the flick has come under fire after its marketing campaign was slammed for body-shaming.
The movie tells the story of seven princes who are turned into dwarves. The only way to lift the spell is to find a pair of magical red shoes, which Snow White wears in order to make her curvy body thinner, which, in turn, makes her more “beautiful.”
How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? 🤔😏@ChloeGMoretz pic.twitter.com/PVhgwluGTM
— Tess Holliday 🥀 (@Tess_Holliday) May 30, 2017
Plus-size model Tess Holliday took to Twitter to express her distaste for the advertisements. She argued that the marketing aims to persuade children that Snow White is uglier when she is shorter and heavier. Since Chloë is the star of the film, she quickly became part of the conversation.
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The actress expressed horror over the ads in a series of tweets, explaining that she had no say in the marketing and does not agree with it.
I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety https://t.co/IOIXYZTc3g
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control https://t.co/HZP2ydPCAX
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
The production company behind the epic fail, Locus Corporation, has since issued a public apology. “Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty. We appreciate and are grateful for the constructive criticism of those who brought this to our attention. We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign,” they said in a statement.
We have a feeling the box office numbers will take a hit.
Watch the video below for more about the incident.
