It’s the most wonderful time of the year! Starbucks is making it clear that it’s almost Christmas by releasing their always anticipated holiday cups — and they are really cute. Though we get a holiday cup every year from the coffee company, 2017 marks the first year we’ll get a color-in cup! That’s right, this cup was made to be personalized and customized, so color it red and green, blue and silver, or even totally rainbow to help you celebrate the holiday season.
The cup features presents, ribbons, and people holding hands and is mostly white so that people have room to be creative. In a press release, Leanne Fremar, the executive creative director for the company, talked about the inspiration behind the design. “This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations,” she said. “We love the idea of everyone making this year’s cup their own.”
This is the first time they’re releasing a color-in cup for the holidays, but it’s not the first time this concept has been by the company. Just last year, Starbucks held a competition where people submitted design ideas for a cup. Called the #WhiteCupContest, Briar Waterman, creative director for Starbucks, wanted to bring some creativity to the normally white cup. “The cups are such a great canvas because you can try an abstract design and just keep adding to it,” he said. “The design variations can be infinite.”
Needless to say, the people of Twitter have taken notice of the Starbucks release. “In case you’re having a bad day, just remember that Starbucks holiday cups are out and peppermint mochas are back,” one user wrote. Another added, “I think this holiday season I’m most excited to see what reason people get offended by Starbucks cups.”
STARBUCKS HOLIDAY CUPS STARTED TODAY OMFG HAPPY HOLIDAYS EVERYBODY— turkey tara 🍁🍂🦃 (@WarriorOfDemiXx) November 1, 2017
Last year, the Starbucks cups that “celebrated community” famously caused major controversy. The cup featured a mosaic of people and was meant to “create a symbol of unity as a reminder of our shared values, and the need to be good to each other,” according to CEO Howard Schultz. People began to say that the message of unity was overly political. “How did the holiday spirit become a political agenda?” one person wrote, while another added, “Screw you. My coffee should NOT (and does NOT) come with political brainwashing. I dropped @Starbucks like a hot rock.” Well, we think this year’s is cute…