Things are getting even more heated for Taylor Swift! Upon announcing her musical comeback with her new upcoming album Reputation and releasing a snippet from the "Look What You Made Me Do" music video, many are drawing comparisons to Beyoncé's "Formation" visuals from her 2016 album Lemonade.
The "Look What You Made Me Do" music video debuts tonight at the 2017 MTV VMAs, but the preview that's already been released is causing more controversy than hype. Upon its release, many viewers couldn't help but draw parallels to the visuals from Bey's music video "Formation." Because Taylor is wearing a black leotard, fishnets, and is surrounded by male dancers — one of which is MTV's Todrick Hall — the similarities are impossible to deny.
So what's the deal with these similarities? The Internet is not having it, deeming it no coincidence, and actually accusing Taylor of stealing. Some have gone as far as to accuse the 27-year-old singer of appropriation, likening her to a plantation owner, and indicting her for a unique brand of white feminism.
Many are even changing the lyrics to Bey's "Formation" in order to accommodate what feels like Taylor's version of the song. One Twitter user infused Bey's, "My daddy Alabama, momma Louisiana / You mix that negro with that Creole, make a Texas bama" with Taylor's Pennsylvanian roots. In fact, there's an extensive thread of re-written lyrics on Twitter.
"My daddy Pennsylvania,
momma from Pennsylvania,
You mix that Pennsyl with a Vania I am from Pennylvaniaaaa" pic.twitter.com/uJZ2K9fJX7
— Marcia Belsky (@MarciaBelsky) August 25, 2017
Along with comparing the visuals with side-by-sides, people are also coming up with lemon drink brands that are considered average in the face of real, scratch-made lemonade. They've compared the videos that way, with lemon-flavored drink analogies. Another point of contention in Taylor's imagery is that she seems to have segregated the black and white dancers.
Lemonade and Minute Maid pic.twitter.com/onBLP9pHvR
— Neal Carter (@nealcarter) August 25, 2017
Tay's latest single draws its inspiration from revenge, which should come as no surprise to everyone in the world (unless you've been living under a rock). The 1989 singer has experienced a rough patch in recent years, including a never-ending feud with rapper Kanye West that his wife Kim Kardashian got involved in, and drama between countless others like Nicki Minaj, Katy Perry, and ex-boyfriend Calvin Harris.
All that bad blood and consequently, bad press, reportedly caused Tay to undergo a dark period in which she flew under the radar. In the week leading up to the premiere of "Look What You Made Me Do," Taylor wiped all of her social media accounts clean, signifying a new Tay.
Guess it's true what the say — the old Taylor can't come to the phone right now. She's dead.