On Thursday, June 21, Melania Trump wore a “I Really Don’t Care, Do U?” jacket to visit the immigrant children separated from their parents in detention centers at the Mexican-US border. The First Lady was hit with major backlash for her fashion choice, with many on Twitter calling it “tone deaf” and “insensitive.” Melania’s press secretary, Stephanie Grisham, claimed the jacket had “no hidden message” in a statement to CNN, adding, “I hope this isn’t what the media is going to choose to focus on.” However, Donald Trump took to Twitter to state quite the opposite later that evening.

“‘I REALLY DON’T CARE, DO U?’ written on the back of Melania’s jacket, refers to the Fake News Media,” he tweeted, defending his wife. “Melania has learned how dishonest they are, and she truly no longer cares.”

Stephanie followed up with an additional tweet, urging people to focus on Melania’s service instead of her wardrobe. “Today’s visit with the children in Texas impacted [Melania] greatly,” she tweeted. “If media would spend their time and energy on her actions and efforts to help kids — rather than speculate and focus on her wardrobe — we could get so much accomplished on behalf of children. #SheCares #ItsJustaJacket.”

But it might not just be a jacket anymore. According to Huffington Post, fashion brands are releasing their own versions of the jacket in an effort to promote the opposite message: “I Really Care, Don’t U?”

One company, Wildfang, plans on donating its proceeds to the Refugee and Immigrant Center for Education and Legal Services (RAICES), while PSA Supply Co. plans to donate its proceeds to United We Dream, an organization that fights for rights of undocumented immigrants.

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