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Hailey Bieber Could Reach ‘Billionaire Status’ Thanks to Rhode Skin: Inside Her ‘Phenomenal’ Success
Hailey Bieber is well on her way to becoming a beauty mogul.
Puck recently reported that in just the last two months of 2024, the model’s Rhode brand made $90 million — a figure not far off from what the company had originally projected it’d bring in for the entire year!
The numbers are even more impressive given that the products are currently only sold direct to consumers. According to Puck, a partnership with retail giant Sephora is now in the works as Rhode continues its expansion from skincare to cosmetics.
Among the successful labels currently on shelves at the store? Rihanna’s Fenty Beauty and Selena Gomez’s Rare Beauty, which have reportedly been valued at $2.8 billion and $2 billion, respectively, and made each of their famous founders billionaires themselves.
As for Hailey, 28, “people think that achieving billionaire status is very much within her reach, too — thanks to Rhode,” an insider exclusively tells Life & Style. “She launched the line less than three years ago, and the success she’s already had is absolutely phenomenal. Hailey could cash out today, but she’s made it very clear she is in this for the long haul.”
Indeed, Rhode isn’t just a side hustle.
“Because Hailey is Justin Bieber’s wife and a social media influencer, some assume she’s slapping her name on the products just to make a buck,” shares the insider. “But the truth is, Hailey has developed each product from the ground up with the goal of creating skincare that actually works.”
She’s admitted that her own “journey towards healthier skin,” and nearly decade-long struggle with perioral dermatitis — which causes a rash to appear around her nose and mouth — inspired the process.
“Over the years, she has tried so many products and a lot of them only made her complexion worse,” says the insider. “The whole aim of her label is to offer clean products with minimal ingredients because ultimately, she uses everything herself and she wants to be able to stand behind it.”
Hailey Bieber’s Support System
Those close to Hailey are certainly standing by her, and none more so than her musician hubby, 31.
“Right from the get-go, Justin told Hailey to follow her passion. His belief in Hailey has really carried her through some tough times,” dishes the insider, noting how the founder spoke about trying to find the right work-life balance after giving birth to their son Jack in August. “Justin is so proud of Hailey, and is more than happy to let her become the big earner in the family.”
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