Please Excuse Us While We Obsess Over Sofia Richie’s Sizzling New Missguided Campaign

The buzz surrounding Sofia’s collaboration began earlier this month after Scott Disick’s ladylove shared the exciting news on Instagram. “I’ve been working on something special! Coming soon! 17th of September 2019,” she wrote on September 4.

Naturally, her followers couldn’t contain their joy! “OMG. OMG. OMG. My fashion icon is collaborating with Missguided,” one user gushed.

“You already know I’m buying this collection!” added another. “Sold! Can’t f–king wait,” a third person chimed in, while a fourth echoed, “Amazing! I wish I wasn’t broke.”

To all those on the financial struggle bus, we’ve got some good news! Given Missguided’s general pricing, Sofia’s collection isn’t likely to break the bank.

For example, several of the dresses on their site — similar to those Sofia is modeling for her collection— range from $40.00 to $50.00. Considering the versatility of the designs, we think it’s worth the investment!

Speaking of versatility, Sofia’s collaboration with Missguided marks her second major campaign in a matter of months. ICYMI: She released a kickass line of swimsuits with Frankies Bikinis in July.

Clearly, Sofia is coming into her own as a major player in the fashion industry. “I finally feel like I’m at the point in my life where I have so many creative ideas that I want to share and I’m bottled up,” the blonde beauty told WWD in April while discussing her upcoming Sofia Stone clothing line. 

“Over the years, buying so many clothes and seeing what I liked and didn’t like and being in the modeling industry, I was around so many designers and I always took notes and tips from them,” she continued. “It came easily and I knew all the little things I wanted and didn’t want.”

In conclusion: Sofia Richie is taking over the industry one collection at a time. Hurry up, September 17. We want to go shopping!