Whoppers, anyone? Burger King’s Russian division (yes, that’s a thing) was recently forced to apologize after rolling out what some might consider a pretty tasteless ad campaign.
According to The Guardian, the fast food chain was offering women 3 million Russian rubles ($47,000) and a lifetime supply of Whoppers if they get impregnated by soccer players competing in the World Cup.
Naturally, people weren’t exactly lovin’ it and the company was forced to pull the campaign. On June 19, they released an apology on Facebook. However, seeing as the Internet is written in ink, the ad will live on forever thanks to a screengrab. The rough translation, per Deadspin, reads:
“Burger King, within the framework of social responsibility, has appointed a reward for girls who get pregnant from the stars of world football. Each will receive 3 million rubles, and a lifelong supply of Whoppers. For these girls, it will be possible to get the best football genes, and will lay down the success of the Russian national team on several generations ahead. Forward! We believe in you!”
Apparently, this isn’t the first time the Russian division of Burger King made a blunder of this magnitude. According to RT, Burger King had to take down an ad just last year that depicted a 17-year-old victim of rape and beating.
At the end of the day, it seems that whoever is in charge of BK’s advertising strategy should be fired, like, yesterday. Seriously, y’all, get your s–t together! In the meantime, we’ll be dining exclusively at a little restaurant called McDonald’s — oh, and Wendy’s is cool, too.