Just a little over one week after her gorgeous ads for Bobbi Brown cosmetics were released, Katie Holmes it at it again!

WWD reports the former Dawson’s Creek star is the new spokeswoman and co-owner of hair company Alterna. The 34-year-old will be featured in a series of campaigns beginning in February—and we have a first look.

PHOTO: Katie Holmes' sexy and smouldering Bobbi Brown makeup ad debut

In the ad, the mother of 6-year-old Suri looks flawless as she shows off her healthy and luscious brown locks.

“I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens,” she says in a statement. “It’s good for my hair and good for the earth, so I feel good using it.”

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And with hair like hers, it seems like the perfect fit—who wouldn’t want their tresses to shine like that?

“When it comes to hair, great style should be sustainable,” she continues. “Using the right products means you don’t have to work as hard to look and feel your best.”

The actress is super busy these days. Along with caring for her daughter , she also became the first celebrity face for Bobbi Brown Cosmetics in September.

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Rock on, Katie!