New Product AlertKim Kardashian Teases Concealer Line, and We Guess We Need New Concealer Now
Like sister, like sister! It looks like Kim Kardashian may be following in younger sibling Kylie Jenner’s footsteps. In a series of Instagram posts, the KKW Beauty founder teased a new product — and from the looks of the snaps, it’s set to be a line of concealers. Kim, of course, is already selling contour kits, both creme and powder, and most recently launched her Ultralight Beams Collection, which consisted of powder highlights and glosses.
In the videos posted to her Instagram story, the 37-year-old is getting her makeup done by Mario Dedivanovic, better known as MakeupByMario on social media. “New product alert,” Kim says in the video as Mario applies concealer to her under-eye. “Mario and I are doing a tutorial!” Mario posted the completed look on his Instagram and wrote in the caption, “I used some of her new products launching soon @kkwbeauty. For eyes, I mixed ultralight beams pigment and gloss.” Though neither of the beauty gurus explicitly said the new product was concealer, that’s our best guess!
Of course, back in December, little sis Kylie launched her line of all-inclusive concealers, and the Internet was pretty shook. The entire line consists of 30 shades overall, which makes it more accessible for people with either very dark or very light skin tones. “It’s very rare that companies make face products that range to that dark and it’s a bit problematic. Kylie honestly did dat [sic] with these shades,” one fan raved, while another added, “Shade range is amazing.”
2 hotties in 1 pic 😍🙌🏻
— Manny MUA (@MannyMua733) January 8, 2018
https://twitter.com/Laura88Lee/status/950176156166209536
While there still aren't too many details about the launch of Kim’s products, it’s clear she has a lot to live up to in terms of inclusivity. And beauty gurus like Manny MUA and Laura Lee are seemingly gearing up to review the products! “2 hotties in 1 pic,” Manny tweeted, replying to the snap of Kim and Mario. Laura added, “I’m excited.” Well, we’re excited too — and we’re ready to spend money on concealers we probably don’t need!
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