It’s finally here, y’all! Jordyn Woods, longtime BFF of Kylie Jenner, has dropped her activewear line, Secndnture, and it’s b-e-a-utiful. But beyond just the aesthetics of the line, Jordy’s inspiration behind her designs is what’s really attracting customers.
When asked what fans can expect from the new line, Jordyn exclusively told Life & Style, “Just really cute, comfortable, supportive outfits. For me, I really designed it based on the things I like to wear, and I can definitely see people wearing it to go work out or to the club, either way. We have a lot of cool different body suits and things like that.” Cute, comfortable, and versatile? Here, take all of our money. Please and thank you.
Speaking of money, you don’t have to worry about your Secndnture wardrobe breaking the bank. All items range from $45 to $79 — something that Jordyn felt was integral to her company’s success. “When I was buying workout clothes, I didn’t want to keep spending $100 for one pair of leggings that I want to wear every day just to get the quality because I feel like there’s a huge gap,” she revealed to WWD.
“If it’s good quality, it’s gonna be super expensive, and if it’s super cheap, then the quality [isn’t] there. So I wanted to meet right at that middle point to where I can make something that’s quality enough for a more reasonable price.” Even more amazing than that is the size inclusivity!
Speaking again with the publication, the model opened up about why having sizes from XS to 2X was so important to her. “Whoever wants to wear it can,” she explained. “Even though this is about all size ranges, I made something for everyone and I made things people wouldn’t want to make for curvier girls, like fun cutouts. It’s really about owning who you are in these outfits and having fun. I want people to feel confident to own every part of their body and go out in that cutout.”
It’s amazing to see such a young woman absolutely killing it! We can’t wait to spend our next paycheck (and most likely the one after that) on all of Jordy’s designs.