Jenni "JWoww" Farley has transformed from a hard partying reality star into a boss businesswoman!

The 30-year-old Jersey Shore alum is not only a mom to daughter Meilani, 2, and son Greyson, 8 months, but she's also the creator of JWoww Cosmetics. And appearing on TV made her realize her love for makeup.

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"Having a camera crew follow you around 24 hours a day means you need to look your best for at least 12 of those hours. It was during this time when I discovered my love for cosmetics," she wrote on her website. "Makeup soon became the art I was missing in this new life."

But, the brunette beauty also finds inspiration in her family, naming two lipstick shades after her kids.

Click through the gallery below to see JWoww model the gorgeous colors!