When you're Khloé Kardashian, looking good is a full-time job — and the 30-year-old has been putting in some serious overtime.

After reportedly spending five hours getting her hair dyed at Meche salon in Beverly Hills, the Keeping Up With the Kardashians star debuted her platinum blonde locks.

khloe kardashian blonde

It seems as though the Kardashian sisters have been taking turns rocking lighter hairstyles — Kim Kardashian recently dyed her blonde mane back to dark brown, and even Kendall Jenner has experimented with her look!

But Khloé's always been the sister who can never settle on just one hair color — she always seems to be changing it up. Check out Koko's transformation through the years in the gallery below!