With every toker's favorite holiday right around the corner, it looks as if one makeup company is trying to revolutionize the smokey eye as we know it! Aptly named Kush Mascara, Milk Makeup will be releasing a cannabis-oil infused mascara on April 20. How progressive.
Now, to be clear, CBD oil won't get you high — so don't get any funny ideas — but it makes for an incredible beauty ingredient. The brand shared the announcement to their Instagram page on April 16, and already, the beauty community is shook. "Ooooo Milk out here making MOVES again!!! So excited, I love you guys!" one commenter wrote. "This is amazing! I need this in my life for sure," another said.
THE WAIT IS OVER! Introducing #KushMascara - one hit for HIGH volume. - It's totally vegan & loaded with good-for-you ingredients. Featuring: 💚CBD-RICH CANNABIS OIL: Contains CBD-rich cannabis oil to condition lashes for thickness without the fallout. And don't worry--there's no psychoactive THC so the only thing getting high are your lashes. 💚HEART-SHAPED FIBERS: Locks onto lashes in every direction for long-lasting volume & curl. 💚PUFF PUFF BRUSH: Densely-packed brush evenly coats and lifts lashes from root to tip for a defined, clump-free effect. - Dropping on 4/20 for $24 at milkmakeup.com, Sephora.com and @Sephora stores. - Want more? Hit up stories for the full scoop 🖤
As per Milk's official website, Kush Mascara will focus on three main areas — thickness, volume, and definition. Beginning with thickness, "Conditioning CBD-rich cannabis oil fuses heart-shaped fibers to lashes for thickness without the fallout. The hydrating formula also fills the hollow fibers for a double dose of volume." Uh, sounds amazing!
As far as volume is concerned — expect things to get high. "Unique hollow heart-shaped fibers lock onto lashes in each direction adding width and length for long-lasting volume and curl," the website states. Lastly, when it comes to clumping, you'll have nothing to worry about. Using a tapered, tree-shaped brush with criss-cross bristles, you'll be able to lift and coat each lash from root to tip for clump-free effect!
Boasting a reasonable $24 price tag, we're totally on board with this beauty trend! Not to mention, Kush Mascara is vegan, talc-free, and cruelty-free. OK, we'll take 20 tubes, thanks.