The Trumps are coming back to New York… sort of. Ivanka Trump‘s new store — simply named Ivanka Trump — has officially opened its doors in NYC’s midtown, Bloomberg reported on Friday, Dec. 15.

The store is located (where else?) in Trump Tower at 725 Fifth Avenue. It seems the mom-of-three is hoping tourists choose to shop at her location after seeing the Rockefeller Center Christmas tree and gawking at the Saks Fifth Avenue windows, which are both nearby. The location of the storefront — set near Gucci and the Trump memorabilia store — will sell handbags, jewelry, and gifts such as scented candles.

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“In the ever-changing retail landscape, the Ivanka Trump brand is committed to engaging with the customers directly,” her company said in an e-mailed statement. “Today, the Ivanka Trump brand is evolving in big ways, but the mission remains the same.”

The news comes after a tumultuous year for the 36-year-old. Back in February, Nordstrom removed her brand from their stores. The decision came amid the #GrabYourWallet campaign, which urged shoppers to refrain from purchasing products linked to POTUS, his family, or any of his donors.

Right before her father’s inauguration, Ivanka announced that she’d be stepping down from her brand while he’s in office. “When my father takes office as the 45th President of the United States of America, I will take a formal leave of absence from The Trump Organization and my eponymous apparel and accessories brand. I will no longer be involved with the management or operations of either company,” she wrote on Facebook in January. “I have appointed Abigail Klem as president to lead my brand. She will work with a board of trustees to manage the strategic and day-to-day operations of the business; I am confident that under her leadership, the company will continue creating smart, solution-oriented product and content.”