She’s getting a run for her money! Life & Style can exclusively reveal that lifestyle expert Martha Stewart is getting intimidated by Fixer Upper star Joanna Gaines, who teamed up with her husband and co-star, Chip, for a home and lifestyle brand called Hearth & Hand With Magnolia, which will be available for purchase at Target stores.

“Martha considers herself the original lifestyle expert, but she does recognize Joanna’s style and secretly worries about their competing magazine sales,” said a source, adding, “Martha is watching Joanna very carefully.”

The HGTV stars’ collab sounds rather similar to a project Martha previously did with Kmart. They also compete in the print world with The Magnolia Journal and Martha Stewart Living. This is hardly the first time the Martha & Snoop’s Potluck Dinner Party star was said to be feuding with fellow lifestyle experts. Recently, the Food Network star Ina Garten was forced to debunk rumors about their rivalry.

“I think maybe what I do is I take one step back and make it a little simpler so it’s really doable. Martha does love the gorgeous presentation, so if she’s making a pumpkin soup, she might carve out a pumpkin and serve it in the pumpkin, which is great,” she explained. “I think she did something really important, which is that she took something that wasn’t valued, which is home arts and raised it to a level that people were proud to do it and that completely changed the landscape.”

Chip and Joanna have also faced their fair share of rumors over the years. Recently, the father-of-four clapped back on Twitter after his former business partners John L. Lewis and Richard L. Clark sued him for fraud. He wrote back in May, “FYI, I’ve had the same cell number [for] 15 years, the same email for 20 years. No one called or emailed? Four years later ‘friends’ reach out via lawsuit — humm.”

It sounds like they’re having a tough time making friends in the industry! However, we think they’re doing great.

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