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Lucky Charms Is Retiring Its Hourglass Marshmallow — and We Want Answers
If your favorite Lucky Charms marshmallow is the hourglass — you might want to prepare yourself. General Mills announced on Feb. 8, that they are retiring the iconic sugary addition to the popular cereal this spring.
"Time is running out on the hourglass. Grab a box while you still can! ⏳⏳⌛️⌛️#magicallydelicious," the company shared on social media. “The hourglass has been a part of Lucky Charms since 2008, but as with any hourglass, its time is up," a representative for General Mills told People. Um, okay?! So this should mean they're going to replace the fun hourglass with an equally creative (and delicious!) marshmallow, right? “You’ll have to wait and see,” they simply added.
This will be a big change for loyal fans of the sugary cereal. The yellow hourglass has been a staple since 2008. Since it's been included in every box, every cereal bowl, every snack for customers… it's understandable that this will be a big adjustment for a lot of people. Of course, the Internet has a lot of ~feelings~ about the news. Keep scrolling to see the best fan reactions!
Somebody was probably offended by the shape so they had to take it out. Just sayin….🙃
— ❤️Brigette🌸 (@BrigetteMurphy) February 9, 2018
All I know is there seem to be less marshmallows than there used to be??!
— Karrie (@KarrieThorne) February 9, 2018
https://twitter.com/Pretty_inPink92/status/961795636264931329
How I mourn this tragedy…😭❤️🌈⭐️🍀🌙 pic.twitter.com/4ar9WPDLMr
— Beckster (@GeekGirlBecky) February 9, 2018
Even though the reason why the hourglass got the ax is still unknown, this isn't the first time General Mills has parted ways with a beloved marshmallow. The OG cereal, which debuted in 1963, had green clovers, pink hearts, orange stars, and yellow moons. Can you imagine such a cereal? But, in the years since, all the marshmallows have been discontinued except the pink heart. Plus more recent shapes including the blue diamond, purple horseshoe, swirled whale, red balloon, rainbow, pot of gold, and the shooting stars were also cut from the cereal line.
So what does this mean for the everyday Lucky Charms customer? Well, there's always Captain Crunch.
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