We see you, Kylie Jenner! The lip-kit maven is expanding her cosmetics empire with a new collection of concealers — and the all-inclusive line has fans singing her praises. Ranging in shades from fair to deep dark, the concealers seriously come in every skin shade possible.
“OMG thank u, Kylie! I’m always the lightest shade of foundations coz of crap color ranges but in this, I am nowhere near that,” one follower wrote before another added shaded sister Kim Kardashian‘s contour palettes, “When your sister can’t make any darker shades so you decide to do it instead.” Watch the video below to see the concealers, which are dropping Dec. 31.
Along with being applauded for having options for most skin tones, Kylie, 20, is also being compared to Rihanna — who released a similar line of all-inclusive concealers and foundations in September. “I love u Kylie but Fenty Beauty is taking the lead,” one fan noted. At the time of the release, Rihanna pointed out how important all-inclusivity in makeup is.
“I wanted things that I love. Then I also wanted things that girls of all skin tones could fall in love with. That was really important for me,” she told Refinery 29. “In every product, I was like, ‘There needs to be something for a dark-skinned girl, there needs to be something for a really pale girl, there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones — you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.”
In Kylie’s defense, her lip kit campaigns have always featured women of varying skin tones, including her BFFs Jordyn Woods, Stassi Karanikolaou and Justine Skye. We can’t wait to get our own Kylie Koncealer just in time for 2018!