<p><span></span>If there's one thing <strong>Eddie Cibrian</strong> definitely has in check, it's his fit body! The actor will star in a multimedia marketing campaign for Iconix Brand Group's luxury home brand, Charisma, this fall, in which he'll showcase his toned abs - just see above to check out a few of the ads! "Charisma bedding is so comfortable and luxurious, the only problem is that you don't want to get out of bed in the morning, it feels so good!" Eddie said about the brand. "The products have an understated elegance and an attention to detail that I really appreciate."<br />
Along with debuting his new series, The Playboy Club, on September 19, Eddie will also promote the Charisma brand. "Eddie is the perfect Charisma man - he is sexy, charming and handsome," commented Dari Marder, chief marketing officer of Charisma. "We are thrilled to have him in the new marketing campaign, and we are excited he will be meeting our Charisma customers at Bloomingdale's."
Charisma represents understated elegance with a focus on details and quality workmanship. Charisma products include fashion bedding, sheets, blankets, coverlets, robes, bath rugs and towels and are available at Bloomingdale's. Cibrian will appear on behalf of Charisma in Bloomingdale's in New York City.
For additional information about Charisma, visit http://www.charismaathome.com
Become a fan of Charisma on Facebook at Facebook.com/Charisma
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