When it comes to multi talented celebrities, Lady Gaga most definitely sits at the top of the A-list totem pole. Seriously, there is nothing she can’t do. Case in point: On Tuesday, July 8, the world-famous singer-songwriter, 33, announced the launch of very own beauty line, Haus Laboratories.
According to The Business of Fashion, by September, Gaga’s cosmetics brand will sell makeup kits including lip gloss, lip liner and all-over color. “Color is completely transformative — it’s powerful, it’s beautiful and it’s how I found my voice with makeup,” the Oscar-winning actress told the outlet.
While not much else is known about the products, we do know the most important bit of all: Where can you purchase Haus Laboratories? The kits will be sold in nine countries and three continents, including the U.S., France, Germany, Brazil and Singapore. We stan an international Queen of Glam, don’t you?
Unlike other individuals in the makeup community who have launched their own lines — i.e. Kylie Jenner, Jeffree Star, Rihanna — Gaga’s products will not be available at Ulta Beauty or Sephora. Don’t fret, though. She gave a very solid explanation as to why!
“There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do … they’ll be like, ‘Can you just change half of the equation?’” Gaga expressed. “The answer is no. No deal. No message of self-acceptance, no deal. This [deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty.’”
Y’all, we are *too* excited. As it stands, the official website for Haus Laboratories has a countdown leading up to Monday, July 15, where products will begin to be available for pre-order ahead of the official fall launch.
In the meantime, we’ll leave you with Gaga’s powerful concluding statement to BoF, “I have a platform in the world. God gave me this voice for a reason, I don’t know why, I ask myself that question all the time, but I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”