If you're looking for skin as glowy as your favorite celebs' selfies, look no further than these best korean serums. The Korean beauty industry has created buzz, and K-beauty has shaken up the skin-care routines of Hollywood's biggest stars and makeup artists. Just one scroll through Instagram, and you'll find everyone from Kim Kardashian to Jessica Alba obsessing over one treatment or another. But where do you start? The selection of skin care and beauty products isn't getting any smaller, and with all the fun colors and cutesy animal-shaped bottles, it can be hard to pick the one that fits your skin type the best. We did the hard work for you and found 13 korean beauty serums that need to be added to your online shopping cart, like, pronto.
Okay, but why are Korean beauty products (like serums) better?
Good question. While it may seem like one serum doesn't vary much from the next, there can be some crazy differences in quality and quantity. Korean beauty focuses on choosing ingredients that are good for your skin and actually work to give you the results you want. Aging well has been an important goal in the Korean skin-care industry for a long time. Rather than heavily focusing on just selling products, many brands place more importance on understanding the science behind your skin. Potentially harmful ingredients, like parabens, sulfates, phthalates, found in a lot of American brands are rarely included in Korean skin-care products.
There's also a heavy focus on getting the highest possible concentration of whichever active ingredient is featured. For example, if you want to purchase a hyaluronic acid serum, K-beauty brands want to ensure you're getting a high percentage of hyaluronic acid, not a formula that's watered down or packed full with unneccessary fillers. With a majority of these brands, you're getting quality serums, moisturizers, masks, and toners that benefit your skin — before you know it, your face will be as flawless as J.Lo's.
Get your glow on, girl! Shop our fave Korean beauty serums below.