One apology with a side of cinnamon rolls — coming right up! Mario Batali is facing backlash after including a link to a pizza dough cinnamon rolls recipe in his official apology amid his sexual misconduct scandal. The 57-year-old chef has been fired from ABC’s daytime cooking show The Chew and has withdrawn from his businesses. Four women have accused the chef of “inappropriate touching in a pattern of behavior that spans at least two decades.”
“As many of you know, this week there has been some news coverage about some of my past behavior,” the celebrity wrote in his newsletter on Friday. “I have made many mistakes and I am so very sorry that I have disappointed my friends, my family, my fans and my team. My behavior was wrong and there are no excuses. I take full responsibility.”
Mario Batali and his family.
“Sharing the joys of Italian food, tradition and hospitality with all of you, each week, is an honor and privilege. Without the support of all of you — my fans — I would never have a forum in which to expound on this. I will work every day to regain your respect and trust,” he continued.
After taking full responsibility, at the end of the letter, Mario included, in post-script, a plug to his latest cinnamon rolls recipe. “In case you’re searching for a holiday-inspired breakfast, these Pizza Dough Cinnamon Rolls are a fan favorite,” it read.
Some people are calling it one of the worst apologies ever, only second to Kevin Spacey‘s letter of a similar tone, issued earlier this year. After a victim came forward claiming the House of Cards star acted inappropriately toward him when he was underage, Kevin used his apology platform to deflect and instead, come out as a gay man — a move many felt was disingenuous and gross.
Kevin Spacey gave the worst apology of 2017
Hold my cinemon rolls
— Eli Bosnick (@elibosnick) December 16, 2017
Others on Twitter are slamming Mario by likening him to Charles Manson, hypothetically justifying Manson’s murderous behavior with an offering of cinnamon rolls.
Remember when the Manson family killed all those people and then scrawled a recipe for Pizza Dough Cinnamon Rolls on the wall
— Quinn Sutherland (@ReelQuinn) December 16, 2017
And some are sticking to Mario’s recipe shtick, including their own cooking instructions for how to prepare Mario’s now-infamous cinnamon rolls.
Recipe for Mario Batali’s famous pizza dough cinnamon rolls:
-Three cups sugar.
-Two cups flower.
-Five sticks of butter.
-4 tsp cinnamon.
Whisk eggs briskly with sugar. Harass women for decades and release ham-handed apology with idiotic recipe. Bake 2 hours.
— CogginToboggan (@CogginToboggan) December 16, 2017
And others are calling out Mario’s PR team for letting such an obvious mistake happen in as public a space as Mario’s newsletter.
MARIO BATALI: How do we address the sexual harassment?
PR TEAM: With a heartfelt apology.
MB: A cinnamon roll recipe should do the trick.
PR: That’s a horrible idea.
MB: Yeah, let’s go with that.
PR: You need to apologize.
MB: OK. Quick apology and then rolls.
PR: We’re doomed. pic.twitter.com/dy7aIHUyDV
— Josh Jordan (@NumbersMuncher) December 16, 2017
In Mario’s original apology statement, he said, “I apologize to the people I have mistreated and hurt. Although the identities of most of the individuals mentioned in these stories have not been revealed to me, much of the behavior described does, in fact, match up with ways I have acted. That behavior was wrong and there are no excuses. I take full responsibility and am deeply sorry for any pain, humiliation or discomfort I have caused to my peers, employees, customers, friends and family.”
The Internet will never look at cinnamon rolls the same way ever again.