And the hits just keep coming! Just two days after news broke that Lori Loughlin, among other celebs, had been indicted as part of a college bribery scandal, Sephora made a decision about her influencer daughter Olivia Jade‘s fate with the company. It looks like the 19-year-old will no longer have a relationship with the brand, “effective immediately.”
The news came on March 14, after a fan tweeted at the Paris-based beauty brand. “I buy all your stuff. Until you cut ties with entitled unappreciative criminals, I will not return. #customerloss,” said the follower. It didn’t take long for Sephora to promise she had nothing to worry about.
“After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” they responded. Many people applauded them for the swift action, including the original commenter. “Heading to the store now to spend a grip of money. I love companies who do the right thing. 🏃🏾♀️🏃🏾♀️🏃🏾♀️,” she wrote. “Thank you for doing the right thing 😊” a second agreed, and a third wrote, “Great news! She should lose ALL her social media partnerships. @amazon what say you?”
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the olivia jade x sephora collection palette is officially being RESTOCKED tomorrow (1/18) at 12pm EST!!! sooo excited for you to get your hands on these highlighters if you missed it the first time around… they are unreal. link in my bio to purchase #ad #sephoracollection
Olivia Jade had her own makeup collection in collaboration with Sephora. On January 12, she shared a photo on Instagram wearing the makeup, with the caption, “the olivia jade x sephora collection palette is officially being RESTOCKED tomorrow (1/18) at 12pm EST!!! sooo excited for you to get your hands on these highlighters if you missed it the first time around… they are unreal. link in my bio to purchase #ad.” Don’t expect to see any more posts like that!
While Sephora has cut ties with Olivia, she still works with Amazon and is a Tresemme partner, though fans are urging those companies to drop her as well. Meanwhile, her YouTube channel has grown massively in popularity. Just since the news of her mother’s indictment broke on March 12, she has gained 8,000 followers, and got over 3 million views on her videos. On average, she usually gets around 50,000 per day. We’ll just have to wait and see what happens to her other partnerships, channel, and college standing, but something tells us she’ll be just fine.